ZAG Refreshingly Different

Whilst there is an element of social pressure around letting your hair down and having a drink when you're out, we found that actually, the biggest challenge for us when not drinking (or cutting back), was that we just didn’t enjoy the alcohol-free drinks on offer. 

There were hundreds of alcohol-free beers but none tasted anything like a real beer, and there were PLENTY of soft drinks packed full of sugar, leaving nothing but furry teeth and sugar crashes in their wake! 

Why did reducing alcohol mean sacrificing taste or health? Why were all the new alcohol-free drinks on the menu just poor imitations of existing alcoholic drinks? Something HAD to change.

It’s impossible to match the taste of beer without alcohol. Surely there could be a better solution - a drink that has the benefits of beer; a long, refreshing drink that’s not too sweet and can be drunk in quantity. One that doesn’t attempt to replicate the taste of beer. Instead, a new drink that has its own unique flavour.

And that’s where ZAG joins the party.